Why is GeM portal important for businesses?
For beginners, GeM offers some unique advantages:
- Direct access to government buyers
- No commission to middlemen
- Equal visibility to small & large sellers
- Standardized payment system
- MSME-friendly policies and relaxations
That said, GeM is not automatic income. Success depends on understanding:
- How tenders work
- How pricing and categories affect visibility
- How bidding strategies matter
These are areas where many beginners struggle — and where guidance becomes important.